ART DIRECTION

As the Art Director, I led a bold collaboration with Travis Scott to craft the CACTI seltzer hero launch video. Our 30-second spectacle whisked viewers to '70s-themed flavor wonderlands, only to reveal the party's mind-bending location: inside a single drop of condensation on the can, accompanied by an unreleased track. 🌵🍻🏀

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Premiering during Game 1 of the NBA Eastern Conference Finals, our spot racked up a jaw-dropping 12.2 million social views in just 24 hours, leaving an unforgettable impact worldwide.

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