ART DIRECTION

Did you know 54% of consumers believe there is beer in Bud Light Seltzer? Bud Light Seltzer is actually 100% Hard Seltzer, 0% Beer. So we created fully clear cans and a osicla media contest followers could enter to win VIP access to Lollapalooza 2023 and these cans as their tickets. We were tasked with the art direction and production of a lifestyle shoot that placed you right into that festival experience.

Not only were clear cans produced, they came with fully operational Clear Vinyls records burned with songs from Charlotte Sands, clear cross-body bags, oh and bubbles, there were a lot of bubbles!

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