BRAND IDENTITY

Anheuser-Busch became the next company to hop onboard the Pickleball craze as they bought the expansion team rights to the Atlanta-based team. I was tasked with creating the teams identity that perfectly married pickleball and beer from scratch.

Introducing the Atlanta Bouncers (Get it?). The Logo features a Bald Eagle (did you know all Atlanta sports teams have a bird) wearing a black security guard shirt. The Eagles arms are crossed in intimidation and looking rightward to blend AB's motto to always look forward. The color palette brings in uniquely Atlanta hues like the black used on all sports teams and the peach is a nod to the states nickname. The barley gold celebrates beer.